Get Raise
Get Raise is a financial education platform. The company's goal is to teach people how to save money, organize finances, invest, plan for retirement, and more.
Serviços:
Concept and Positioning Logo Visual Identity Brand Guidelines
Creative Direction:
Emanuel Pappis
Brand and Identity Design:
Emanuel Pappis
Country:
Brazil
Created with the intention of centralizing its content in e-books, mini-courses, spreadsheets, and similar resources, in addition to creating study roadmaps; it aims to cover all content levels — from beginner to advanced — featuring specialist professionals from the most diverse areas of financial management to deliver its content.
More than a visual representation of the discipline and curiosity that characterize financial education, the identity reinforces its promise of sustainable growth. The arrangement of elements, colors, and typography were carefully designed to convey a sense of balance and confidence, encouraging the audience to adopt a new perspective on money; not as something complicated, but as an opportunity for growth. In other words, the identity strengthens the platform's role and motivates a true journey of transformation, accompanying the user through all phases of their financial life.
