Nos Alpes
After 3 years in the market, Nos Alpes decided to create a new visual identity to emphasize its commitment to its sustainable production processes, and its connection with the mountains and nature.
Services:
Concept and Positioning Logo Visual Identity Brand Guidelines
Creative Direction:
Emanuel Pappis
Brand and Identity Design:
Emanuel Pappis
Country:
Brazil
Its target audience includes mountaineering practitioners, nature enthusiasts, and companies that require equipment for mountaineering and climbing. In addition to providing differentiated experiences with its products, through their collaborative eco-design, the company also conducts nature retreats that generate self-knowledge, human development, and environmental preservation.
Considering the visual identity applications, the symbol was designed and planned with the intention that it could modify, expand, and renew itself just like nature, also representing the sustainable processes by which the company manufactures its products.
