Nos Alpes
After three years in the market, Nos Alpes decided to create a new visual identity to emphasize its commitment to sustainable production processes and its deep connection with the mountains and nature. Its target audience includes mountaineers, nature enthusiasts, and companies in need of mountaineering and climbing equipment.
services
Concept & Positioning Logo Visual Identity Brand Guidelines
The new symbol was inspired by the main elements that shape the brand’s universe: the mountains and the trails leading to them, nature and its perfectly geometric forms that embrace all life, and the welcoming sense of home they convey. It was drawn and designed with the intent of being adaptable, expandable, and renewable - just like nature itself - while also representing the sustainable processes behind the company’s product manufacturing.
