Il Bel Paese
With Italian-born owners, Il Bel Paese is a restaurant that serves and delivers authentic Italian cuisine to Brooklyn.
Services:
Logo Visual Identity Brand Guidelines
Creative Direction:
John Branda and Emanuel Pappis
Brand and Identity Design:
Emanuel Pappis
Country:
USA
Offering quality and quantity at affordable prices, focused on serving the neighborhood audience, the restaurant decided it was time to expand and open a new location. This created the need to update its visual identity in order to ensure more consistent and modern communication with its public.
o create a stronger connection with the audience and add an artisanal, human touch, it was customized.
The customization of the letter "A" makes a subtle reference to the shape of Italy, the founders' country of origin. The letter "S" was also modified to add even more exclusivity to the logotype.
