KPal
KPAL is a high-tech company dedicated to the research and development, production, sales, and technical services of high-performance functional films for vehicles; such as paint protection films (PPF), vinyl wraps, and window tints. The company possesses advanced production equipment and proprietary technology.
Serviços:
Logo Redesign Visual Identity Brand Guidelines
Creative Direction
John Branda and Emanuel Pappis
Brand and Identity Design:
Emanuel Pappis
Country:
USA
With its factory and primary market located in China, KPAL Film decided to redesign its visual identity with the goal of expanding its brand into new markets, especially within the United States, to stand out even further in the market and become a stronger option against its competitors.
The use of slanted shapes in the identity's composition reinforces the representation of the diversity of products and services provided by the company.
The all-caps font conveys the security and guarantee of a quality product, as well as a service well rendered by a company established in the market and ready for expansion. The colors were slightly modified to have more harmony with each other and allow for a greater variety of combinations in the identity's applications.
