Vexto
The company emerged after noting the need to fill a gap in the construction market of the city where it will operate, specifically concerning project design, particularly in construction planning, ensuring no stage of the work gets out of control, especially during the pre-construction phase, where most problems encountered during construction arise.
Services:
Concept and Positioning Naming Logo Visual Identity Brand Guidelines
Creative Direction:
Emanuel Pappis
Brand and Identity Design:
Emanuel Pappis
Country:
Brazil
Thus, PLANNING [PLANEJAMENTO in portuguese] is the strongest concept within the company, whether it is for a consultancy service or the execution of a large construction project. Therefore, its audience consists of people who understand the value of a high-standard service and prioritize quality in their projects.
After research and the generation of alternatives, the name VEXTO was chosen, as it was the one that best adapted to the company's concepts.
In geometry, Vértice (Vertex) is the common point between the sides of a geometric figure. VEX comes from the Latin VORTEX, a variant of VERTEX, from which the word Vertex derived, also referring to vectors, which are oriented and have direction.
TO comes from planning [planejamento], referring to the company's main differential. VEXTO would therefore be the planned vertex, with defined guidelines, from the beginning to the end of the project.
