Porporco
Porporco is not just a delivery brand — it’s a story about affection, tradition, and the power of good food. Born in Brasília, Porporco set out to rescue the emotional connection people have with pork: the flavors of childhood, the Sunday lunches, the dishes that bring people together. But more than that, the brand wanted to democratize access to high-quality pork dishes and lead a small revolution in local gastronomy.
services
Concept & Positioning Logo Visual Identity Brand Guidelines
From typography to color palette and tone of voice, every design decision aimed to reflect this sense of closeness. We wanted Porporco to feel like “grandma’s homemade meal,” but reimagined for the digital age — delivered with care straight to people’s doors. This is how Porporco found its voice: playful yet reliable, nostalgic yet modern. A brand that brings comfort, joy, and flavor to every table.
