Stergen
The company aims to fill an existing gap in the Brazilian light steel frame construction market. As this is a relatively new market in the country, there is a lack of theoretical and practical knowledge in the area; furthermore, there is a certain resistance, given that civil construction in Brazil is still very antiquated regarding its systems and methods, which ultimately leads to unproductivity and high costs on construction sites. Based on construction science, the company will strategically use materials, ensuring the performance and quality of the projects.
Services:
Concept and Positioning Naming Logo Visual Identity Brand Guidelines
Creative Direction
Emanuel Pappis
Brand and Identity Design:
Emanuel Pappis
Country:
Brazil
The business will operate through the generation and distribution of technical content and the construction of light steel frame buildings (which will also serve as a basis for content generation) – homes with low maintenance costs, durability, and comfort – thereby positioning itself as a technical company that possesses knowledge about this type of construction, adding perceived value for the audience that hires its services and for the market, raising the level of services offered as a whole, thereby generating technical and financial growth in the field.
Furthermore, even though this construction method has existed for a long time, we know it is still not widely adopted in Brazil. Therefore, it can be said that the company will operate with the future of construction/constructions of the future – and this was the concept that guided the name development.
Thus, the name STERGEN emerged, originating from the contraction and combination of the words Steel + Engineering. Stergen is the Engineering of Steel, sustainable, strong, and innovative.
