Stergen
Stergen
Stergen
Stergen
Stergen
The company aims to fill a gap in the Brazilian light steel frame construction market. Because it's a relatively new market in the country, there is a lack of theoretical and practical knowledge in this area. There is also some resistance, as the construction industry in Brazil is still very antiquated in terms of its systems and methods, resulting in inefficiency and high costs in construction projects. Grounded in the science of construction, it will strategically utilize materials to ensure performance and quality in construction projects.
The company aims to fill a gap in the Brazilian light steel frame construction market. Because it's a relatively new market in the country, there is a lack of theoretical and practical knowledge in this area. There is also some resistance, as the construction industry in Brazil is still very antiquated in terms of its systems and methods, resulting in inefficiency and high costs in construction projects. Grounded in the science of construction, it will strategically utilize materials to ensure performance and quality in construction projects.
The company aims to fill a gap in the Brazilian light steel frame construction market. Because it's a relatively new market in the country, there is a lack of theoretical and practical knowledge in this area. There is also some resistance, as the construction industry in Brazil is still very antiquated in terms of its systems and methods, resulting in inefficiency and high costs in construction projects. Grounded in the science of construction, it will strategically utilize materials to ensure performance and quality in construction projects.
The company aims to fill a gap in the Brazilian light steel frame construction market. Because it's a relatively new market in the country, there is a lack of theoretical and practical knowledge in this area. There is also some resistance, as the construction industry in Brazil is still very antiquated in terms of its systems and methods, resulting in inefficiency and high costs in construction projects. Grounded in the science of construction, it will strategically utilize materials to ensure performance and quality in construction projects.
The company aims to fill a gap in the Brazilian light steel frame construction market. Because it's a relatively new market in the country, there is a lack of theoretical and practical knowledge in this area. There is also some resistance, as the construction industry in Brazil is still very antiquated in terms of its systems and methods, resulting in inefficiency and high costs in construction projects. Grounded in the science of construction, it will strategically utilize materials to ensure performance and quality in construction projects.
Services
Concept and Positioning Naming Logo Visual Identity Brand Guidelines
Services
Concept and Positioning Naming Logo Visual Identity Brand Guidelines
Services
Concept and Positioning Naming Logo Visual Identity Brand Guidelines
Services
Concept and Positioning Naming Logo Visual Identity Brand Guidelines
Services
Concept and Positioning Naming Logo Visual Identity Brand Guidelines
The business will operate through the generation, distribution of technical content, and construction of light steel frame buildings (which will also serve as a basis for content generation) – offering houses with low maintenance costs, durability, and comfort. Thus, positioning itself as a technical company with expertise in this type of construction, adding value perception for the audience that will hire its services and for the market as a whole, raising the level of services offered overall, thereby generating technical and financial growth in the field.
The business will operate through the generation, distribution of technical content, and construction of light steel frame buildings (which will also serve as a basis for content generation) – offering houses with low maintenance costs, durability, and comfort. Thus, positioning itself as a technical company with expertise in this type of construction, adding value perception for the audience that will hire its services and for the market as a whole, raising the level of services offered overall, thereby generating technical and financial growth in the field.
Based on the defined DNA and brand guidelines, the following terms guided the creation of the name: sustainability, innovation, architectural freedom, knowledge, technology, quality, high performance, flexibility, professional development, technique, and assurance. In addition to this, despite being a construction method that has existed for a long time, we know that it is still not widely spread in Brazil. Therefore, it can be said that the company will work with the future of constructions/constructions of the future – and this was the concept that guided the development of the name. Thus, the name STERGEN emerged, originating from the contraction and combination of the words Steel + Engineering. Stergen is the Engineering of Steel, sustainable, strong, and innovative.
Based on the defined DNA and brand guidelines, the following terms guided the creation of the name: sustainability, innovation, architectural freedom, knowledge, technology, quality, high performance, flexibility, professional development, technique, and assurance. In addition to this, despite being a construction method that has existed for a long time, we know that it is still not widely spread in Brazil. Therefore, it can be said that the company will work with the future of constructions/constructions of the future – and this was the concept that guided the development of the name. Thus, the name STERGEN emerged, originating from the contraction and combination of the words Steel + Engineering. Stergen is the Engineering of Steel, sustainable, strong, and innovative.
The business will operate through the generation, distribution of technical content, and construction of light steel frame buildings (which will also serve as a basis for content generation) – offering houses with low maintenance costs, durability, and comfort. Thus, positioning itself as a technical company with expertise in this type of construction, adding value perception for the audience that will hire its services and for the market as a whole, raising the level of services offered overall, thereby generating technical and financial growth in the field.
Based on the defined DNA and brand guidelines, the following terms guided the creation of the name: sustainability, innovation, architectural freedom, knowledge, technology, quality, high performance, flexibility, professional development, technique, and assurance. In addition to this, despite being a construction method that has existed for a long time, we know that it is still not widely spread in Brazil. Therefore, it can be said that the company will work with the future of constructions/constructions of the future – and this was the concept that guided the development of the name. Thus, the name STERGEN emerged, originating from the contraction and combination of the words Steel + Engineering. Stergen is the Engineering of Steel, sustainable, strong, and innovative.
The business will operate through the generation, distribution of technical content, and construction of light steel frame buildings (which will also serve as a basis for content generation) – offering houses with low maintenance costs, durability, and comfort. Thus, positioning itself as a technical company with expertise in this type of construction, adding value perception for the audience that will hire its services and for the market as a whole, raising the level of services offered overall, thereby generating technical and financial growth in the field.
Based on the defined DNA and brand guidelines, the following terms guided the creation of the name: sustainability, innovation, architectural freedom, knowledge, technology, quality, high performance, flexibility, professional development, technique, and assurance. In addition to this, despite being a construction method that has existed for a long time, we know that it is still not widely spread in Brazil. Therefore, it can be said that the company will work with the future of constructions/constructions of the future – and this was the concept that guided the development of the name. Thus, the name STERGEN emerged, originating from the contraction and combination of the words Steel + Engineering. Stergen is the Engineering of Steel, sustainable, strong, and innovative.
The business will operate through the generation, distribution of technical content, and construction of light steel frame buildings (which will also serve as a basis for content generation) – offering houses with low maintenance costs, durability, and comfort. Thus, positioning itself as a technical company with expertise in this type of construction, adding value perception for the audience that will hire its services and for the market as a whole, raising the level of services offered overall, thereby generating technical and financial growth in the field.
Based on the defined DNA and brand guidelines, the following terms guided the creation of the name: sustainability, innovation, architectural freedom, knowledge, technology, quality, high performance, flexibility, professional development, technique, and assurance. In addition to this, despite being a construction method that has existed for a long time, we know that it is still not widely spread in Brazil. Therefore, it can be said that the company will work with the future of constructions/constructions of the future – and this was the concept that guided the development of the name. Thus, the name STERGEN emerged, originating from the contraction and combination of the words Steel + Engineering. Stergen is the Engineering of Steel, sustainable, strong, and innovative.
