Stergen
The company aims to fill a gap in the Brazilian light steel frame construction market. Because this is a relatively new segment in the country, there is a lack of both theoretical and practical knowledge in the field. There is also a certain level of resistance, as the construction industry in Brazil remains quite outdated in terms of its systems and methods — resulting in low productivity and high construction costs. Grounded in building science, the company will focus on the strategic use of materials to ensure the performance and quality of construction projects.
services
Concept & Positioning Naming Logo Visual Identity Brand Guidelines
From the definition of the brand’s DNA and strategic guidelines, several key concepts emerged to guide the naming process: sustainability, innovation, architectural freedom, knowledge, technology, quality, high performance, flexibility, professional training, technical expertise, and reliability. Moreover, even though this construction method has existed for a long time, it remains relatively unknown in Brazil. Therefore, it’s fair to say that the company will be working with the future of construction — or the construction of the future. This concept was the foundation for the name development. That’s how the name Stergen was created — a combination and contraction of the words Steel and Engineering. Stergen represents steel engineering that is sustainable, strong, and innovative.
