Ocien
Ocien is a course platform focused on human development, created to promote collaborative learning and personal growth.
Services:
Concept and Positioning Naming Logo Visual Identity Brand Guidelines
Creative Direction:
Emanuel Pappis
Brand and Identity Design:
Emanuel Pappis
Country:
Brazil
Through brand diagnosis, the purpose was identified as empowering people to overcome challenges in the present and contribute to a better world in the future. Based on this, the brand's DNA and personality were developed in partnership with the client, followed by the creation of the name and the visual identity.
Water is vital for our survival and evolution, connecting cultures, expressing emotions, and providing life to Earth. Thus, the name OCIEN emerged, a combination of the words OCEAN + CONSCIENCE (or CONSCIOUSNESS).
Ocien's visual identity was developed to convey clarity, trust, and purpose. The colors and fonts create a sense of stability, and the graphics indicate a constant flow, symbolizing the pursuit of the evolution of knowledge.
