Yonkers

Yonkers is a contractor located in New York City. Focused on building infrastructure projects for public and private clients. Founded in 1946, it possesses the technical, financial, and managerial strength built over seventy years of continuous operation.

Services:

Logo Redesign Visual Identity Brand Guidelines

Creative Direction:

John Branda and Emanuel Pappis

Brand and Identity Design:

Emanuel Pappis

Country:

USA

Context

Context

Its main lines of business encompass highways, bridges, railways, transit, energy/environmental projects, and commercial ventures. Yonkers works across all project delivery structures, including general contracting, design-build, and public-private partnership.

The Project

The Project

As a traditional company with an established market image, the redesign could not be too radical, in order to maintain identification with its audience, while simultaneously needing to introduce a modern and timeless graphic language.

As a traditional company with an established market image, the redesign could not be too radical, in order to maintain identification with its audience, while simultaneously needing to introduce a modern and timeless graphic language.

As a traditional company with an established market image, the redesign could not be too radical, in order to maintain identification with its audience, while simultaneously needing to introduce a modern and timeless graphic language.

Thus, the proportions were altered to maintain recognition, but with a form that works in conjunction with the new typography, which reinforces the feeling of professionalism and attention to detail; showing that Yonkers is a solid company that values technical quality and excellence in every project.

Your brand’s evolution could be my next project

Good things happen when you say hello

A clear brand reduces doubt and speeds up decisions.


Let’s understand where you are right now and define the next step with clarity.

Pappis Design© 2024

Your brand’s evolution could be my next project

Good things happen when you say hello

A clear brand reduces doubt and speeds up decisions.


Let’s understand where you are right now and define the next step with clarity.

Pappis Design© 2024

Your brand’s evolution could be my next project

Good things happen when you say hello

A clear brand reduces doubt and speeds up decisions.


Let’s understand where you are right now and define the next step with clarity.

Pappis Design© 2024

Your visual identity could be my next project

Good things happen when you say hello

A clear brand reduces doubt and speeds up decisions.


Let’s understand where you are right now and define the next step with clarity.

Pappis Design© 2024