Yonkers

Yonkers is a contractor located in New York City. Focused on building infrastructure projects for public and private clients. Founded in 1946, it possesses the technical, financial, and managerial strength built over seventy years of continuous operation.

Services:

Logo Redesign Visual Identity Brand Guidelines

Creative Direction:

John Branda and Emanuel Pappis

Brand and Identity Design:

Emanuel Pappis

Country:

USA

Context

Context

Its main lines of business encompass highways, bridges, railways, transit, energy/environmental projects, and commercial ventures. Yonkers works across all project delivery structures, including general contracting, design-build, and public-private partnership.

The Project

The Project

As a traditional company with an established market image, the redesign could not be too radical, in order to maintain identification with its audience, while simultaneously needing to introduce a modern and timeless graphic language.

As a traditional company with an established market image, the redesign could not be too radical, in order to maintain identification with its audience, while simultaneously needing to introduce a modern and timeless graphic language.

As a traditional company with an established market image, the redesign could not be too radical, in order to maintain identification with its audience, while simultaneously needing to introduce a modern and timeless graphic language.

Thus, the proportions were altered to maintain recognition, but with a form that works in conjunction with the new typography, which reinforces the feeling of professionalism and attention to detail; showing that Yonkers is a solid company that values technical quality and excellence in every project.

your visual identity is my next project

Great brands start with a good talk

Whether you are launching a new business or already have an established one, the challenge is the same: ensuring your service or product is valued and perceived as unique.

Pappis Designยฉ 2024

your visual identity is my next project

Great brands start with a good talk

Whether you are launching a new business or already have an established one, the challenge is the same: ensuring your service or product is valued and perceived as unique.

Pappis Designยฉ 2024

your visual identity is my next project

Great brands start with a good talk

Whether you are launching a new business or already have an established one, the challenge is the same: ensuring your service or product is valued and perceived as unique.

Pappis Designยฉ 2024

your visual identity is my next project

Great brands start with a good talk

Whether you are launching a new business or already have an established one, the challenge is the same: ensuring your service or product is valued and perceived as unique.

Pappis Designยฉ 2024