Yonkers
Yonkers is a construction company based in New York City. Focused on delivering infrastructure projects for both public and private clients, the company was founded in 1946 and has built its technical, financial, and managerial strength over more than seventy years of continuous operation.
services
Logo Redesign Visual Identity Brand Guidelines Project carried out in partnership with Blue Storm Studio Creative Direction: John Branda / Emanuel Pappis Design: Emanuel Pappis Concept Development: Emanuel Pappis
As a traditional company with an established presence in the market, the redesign couldn’t be too radical. The goal was to maintain recognition among its audience while introducing a more modern graphic language. Proportions were adjusted to preserve familiarity, but redesigned to work seamlessly with the new typography, reinforcing the company’s solidity.
