Adriana Scutato
Adriana Scucato is a dedicated psychoanalyst who is passionate about her profession. A gentle, sensitive, committed person who is very present in what she says and does.
Services:
Concept Logo Visual Identity Brand Guidelines
Creative Direction:
Emanuel Pappis
Brand and Identity Design:
Emanuel Pappis
Country:
Brazil
Her visual identity needed to reflect this gentleness in her approach with her patients; to show people that they can benefit from the therapy process, to journey within themselves (and to accompany them on this journey), since the therapy/analysis process serves to introduce a person to herself, to what she is and cannot cease to be.
The project aimed to create an identity that encompassed and represented the previously mentioned concepts, the way Adriana works, and her personality, both as a person and as a professional; someone who holds something poetic within herself.
Delicacy, sensitivity, commitment, warmth, and humanization; a person who adds her heart to all her theoretical and practical knowledge.
