Weslley Machado
Weslley is so passionate about cooking that he left his veterinary career to share his passion with others. His brand aims to make cooking more accessible, showing that it's possible to cook simply and creatively, even with basic ingredients.
Services:
Concept and Positioning Logo Visual Identity Brand Guidelines
Creative Direction
Emanuel Pappis
Brand and Identity Design:
Emanuel Pappis
Country:
Brazil
Initially, he will share tips and recipes through videos on social media platforms like Instagram and YouTube, and, in the long term, he plans to offer an exclusive course that can be sold on his own platform or through third parties, with the possibility of in-person courses in the future.
The design solution incorporated kitchen shapes that resemble seeds, grains, ingredients, fruits, and spices, forming a heart that symbolizes the client's love for cooking. The colors, fitting, and white space represent the multiple possibilities in cuisine and the freedom to experiment and customize recipes according to individual taste.
From basic to advanced, the teaching will be delivered in a light, caring, and informal manner, as if the instructor were a friend teaching another; making people comfortable to use their creativity in the kitchen and make their own experiments/recipes.
